India's Verified Corporate Event & Exhibition Specialists — Every Brief, Every Scale

What is the difference between an event management company and a wedding planner?

A: Corporate event management companies specialise in business events: product launches, conferences, MICE, trade shows, dealer meets, and corporate celebrations. They have expertise in AV production, branding, delegate management, media relations, and ROI measurement. Wedding planners specialise in personal celebrations with expertise in floral design, cultural rituals, and guest experience. Some large event companies do both, but specialists in each domain deliver significantly better results for their respective events.

What is the standard agency fee structure for corporate event management in India?

A: Three models: (1) Percentage of production budget (10–18%) — most common for large events; transparent but requires itemised budget. (2) Flat management fee + production at cost — preferred by corporates who want cost transparency; agency fee ₹2–₹25 lakh depending on event scale. (3) All-inclusive package — single price for complete event; convenient but less transparent. For events above ₹50 lakh production value, always insist on itemised production budget plus separate management fee.

What should a standard exhibition stall at India's major trade shows cost?

A: 9 sqm (3×3m) raw space stall: ₹45,000–₹1,20,000 for modular; ₹80,000–₹1,80,000 for custom. 18 sqm (3×6m): ₹90,000–₹2,50,000. 36 sqm island stall: ₹2,50,000–₹6,00,000. Premium stalls (100+ sqm): ₹8–₹35 lakh. These are fabrication and setup costs — shell space fee from the exhibition organiser is separate (₹3,500–₹8,000/sqm for most Indian trade shows). Always get 3D rendering and structural drawing before confirming fabrication.

What event insurance does my company need when hosting a corporate event?

A: Minimum recommended corporate event insurance: (1) Public Liability: ₹1–₹5 crore coverage for bodily injury and property damage to third parties — mandatory for events above 200 people; (2) Event Cancellation: covers non-recoverable costs if event is cancelled due to covered perils (fire, natural disaster); (3) Equipment Insurance: covers owned or rented AV and production equipment. Most professional event companies carry their own public liability, but verify the coverage amount and ensure it names your company as additional insured.

What is a hybrid event and how does it work technically?

A: A hybrid event has simultaneous in-person and virtual attendees. Technical components: (1) broadcast-quality cameras (minimum 3 angles) for the in-person stage, (2) professional streaming encoder (Tricaster, vMix, or OBS Pro), (3) virtual event platform (Hopin, Airmeet, Zoom Events) hosting virtual attendees, (4) low-latency streaming (under 15 seconds delay), (5) interactive features: live Q&A, polling, networking for virtual attendees. Key challenge: designing an experience that engages both audiences simultaneously without marginalising virtual attendees.